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Hey! I’m Sheyda,

A Service Designer and UX Researcher,

a Systemic Thinker, and a Curious Explorer.

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Circular Food Innovation Lab

Circular Food Innovation Lab

Circular Food Innovation Lab

What is Circular Food Innovation Lab? The Circular Food Innovation Lab (CFIL) was a project of the City of Vancouver, the Vancouver...

Social Innovation

Mar 13, 20237 min read

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Measure What Matters Prototype

Measure What Matters Prototype

Measure What Matters Prototype

Pain point: Food is wasted for all kinds of reasons, and everyone loses (money, food security, greenhouse gas emissions…). Stuck mindset:...

Systemic Design

Mar 12, 20234 min read

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Design Deliverables

Design Deliverables

Design Deliverables

Design deliverables: Stakeholder mapping tool based on reciprocity Service blueprint Service branding and visuals The Roots Union...

Systemic Design

Mar 10, 20232 min read

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Stakeholder Reciprocation Tool

Stakeholder Reciprocation Tool

Stakeholder Reciprocation Tool

The typical stakeholder mapping tools rank individuals or different parties involved based on their power and influence, a hierarchical...

Mar 9, 20232 min read

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