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Hey! I’m Sheyda,

A Service Designer and Design Researcher,
a Systems Thinker, and a Curious Explorer!

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Circular Food Innovation Lab

Circular Food Innovation Lab

Circular Food Innovation Lab

What is Circular Food Innovation Lab? The Circular Food Innovation Lab (CFIL) was a project of the City of Vancouver, the Vancouver...

Social Innovation

Mar 13, 20237 min read

Measure What Matters Prototype

Measure What Matters Prototype

Measure What Matters Prototype

Pain point: Food is wasted for all kinds of reasons, and everyone loses (money, food security, greenhouse gas emissions…). Stuck mindset:...

Systemic Design

Mar 12, 20234 min read

Design Deliverables

Design Deliverables

Design Deliverables

Design deliverables: Stakeholder mapping tool based on reciprocity Service blueprint Service branding and visuals The Roots Union...

Systemic Design

Mar 10, 20232 min read

Stakeholder Reciprocation Tool

Stakeholder Reciprocation Tool

Stakeholder Reciprocation Tool

The typical stakeholder mapping tools rank individuals or different parties involved based on their power and influence, a hierarchical...

Mar 9, 20232 min read

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